.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to snagging billions in equity capital yearly, have brought up virtually $360 thousand until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That decline is because of market saturation, improved governing pressures, as well as economic uncertainties.ADWEEK talked to 5 VCs who remain to buy adtech business, in spite of these difficulties, concerning what they are actually trying to find as well as what they steer clear of. Probably unsurprisingly, these capitalists are targeting opportunities in privacy-focused modern technologies and industry-specific places such as hooked up TV.